Go SafelyPCH launches to keep drivers safe on PCH in Malibu NBC Los Angeles [Video]

Following yet another deadly year on Pacific Coast Highway, state and local officials gathered alongside the roadway today to tout safety improvements being made along the stretch and to begin a public outreach campaign preaching the need for motorists to slow down.

According to state officials, there were 220 crashes on the stretch of PCH from the Ventura County Line to the McClure Tunnel in Santa Monica, killing seven people — among them four Pepperdine University students who died in October when they were struck while walking along the road. Between 2010 and 2024, 59 people have been killed along the Malibu portion of the roadway, with officials citing speed as the most common factor.

During a news conference Wednesday held at the site of a Ghost Tire Memorial — which honors those who have died in crashes on the roadway — state officials noted that infrastructure improvements are being …