Lalamove paints driver partners as local heroes adobo Magazine [Video]

HONG KONG — Lalamove, the leading on-demand delivery platform, unveiled its new “Heroes Behind the Wheel” regional branding campaign to honor and celebrate the vital contributions of its driver partners across Lalamove’s key markets in Hong Kong, Southeast Asia, and Latin America. By portraying Lalamove’s driver partners as local hero figures, the campaign seeks to highlight how Lalamove’s strong driver partner network empowers local communities.

“Behind every Lalamove delivery, there is a story of connection and empowerment. Our driver partners are the heroes who make it possible, helping SMEs to grow and thrive while earning to support their families and personal goals,” said Quincy Yip, Director for Customer Experience and Marketing at Lalamove. “This campaign is our way of highlighting their important contributions and reinforcing our appreciation for their partnership with Lalamove.”

Through a series of localized videos, personal narratives, and supporting activations, the campaign aims to showcase Lalamove’s platform and foster …