‘Show up for your team. Slow down on the road’ [Video]

Alt/shift/ has partnered with the Victorian Transport Accident Commission (TAC) to lead the creative integrated communications for the 2024 TAC Club Rewards Program and Road Safety Round, in collaboration with AFL Victoria.

The message, Show up for your team. Slow down on the road, focuses on speeding and calls on local football and netball communities across the state to band together for road safety.

The strategy was developed by alt/shift/’s behaviour change division, led by behavioural scientists Kate Napoli and Maddy Chambers.

“It’s clear that young male drivers are still overrepresented in speeding-related crashes. A common excuse is the panic of running a little late, and how socially unacceptable that can feel,” said Napoli.

“With this campaign, we’re targeting the mindset that being late means letting the team down. We’re showing footy and netball players that their team, coaches, and community won’t mind if they’re a bit …