Fostering creativity in his family was essential after their tragic loss. It helped Kevin Krim and his wife Marina and their surviving daughter. It motivated them to honor the short but creative lives of Lucia (Lulu) and Leo.
It turned grief into a movement and the formation of a charitable foundation that offers a creative living curriculum to schools and community organizations throughout the United States and Puerto Rico.
Fostering creativity is not just about artistic expression, but about creative living and leadership, as Krim explains in this video interview with Beet.TV. (This interview was taped in 2019 and republished today.)
On June 6 in Manhattan, the foundation will host a gala fundraiser, “Choose Creativity Awards.” The evening’s honorees are Carla Hassan CMO of J.P. Morgan Chase; Johnny Weir, Olympian and NBC Sports commentator; and famed photographer Martin Schoeller. Celebrated artist Jeff Koons will be a presenter.
The Choose Creativity Awards are …