Will Apple’s AI Finally Make Siri Smart? [Video]

In the final season of Curb Your Enthusiasm, Larry David asks Siri for driving directions to a restaurant, and the tirade that follows cannot be repeated on family-friendly PCMag.com. Apple knows that a lot of us have had similarly frustrating experiences with its voice assistant, and the company may finally be taking steps to rectify the situation at WWDC next week—possibly by partnering with ChatGPT developer OpenAI.

Though Apple has a reputation for not being first out of the gate with trendy tech, Siri was an exception, launching in 2011 before Amazon’s Alexa and Microsoft’s Cortana in 2014 and the Google Assistant in 2016. With the exception perhaps of Google’s Assistant, none of these solutions have been particularly impressive; Microsoft recently removed the Cortana-Windows integration, while Amazon is slowly phasing out its Alexa Skills program.

According to eMarketer, the number of Google Assistant users is projected to reach 91.9 million by 2025, ahead of Siri’s 86.5 million …