South Africa’s most anticipated Paralympian to track in the build-up to Paris 2024, Mpumelelo Mhlongo has inked a deal with staionary giants BIC.
The partnership drew from the similarities between the renowned athlete’s inspirational story and BIC’s Corporate Social Responsibility (CSR) initiative, Together We Can Write the Future.
Firstly, the program aims to raise awareness around the alarmingly high school dropout rate of 41% in South Africa, focusing on the importance of providing students with the necessary resources to help them stay in school.
Mpumelelo’s inspirational story is a perfect metaphor that showcases how individual efforts, the right environment, and the relevant resources can create a hero – despite challenging circumstances.
Lilian Henderson, Director of Marketing Southern and East Africa at BIC, said: “Mhlongo’s story is inspiring.
She also added: “It is a reason to believe that you can thrive in any environment if the right resources are attainable. As …